IOFA with Aaron Starkman
Episode 6. David Kolbusz August 30, 2021
Aug 30, 2021
David Kolbusz, the Chief Creative Officer at Droga 5 London, shares insights into the quirks of industry networking and what it’s really like to meet Ellen DeGeneres off-camera. He reflects on creating the iconic three little pigs ad for The Guardian and explores humorous aspects of advertising, including a memorable IKEA commercial. The conversation also highlights the significance of building strong creative relationships, the role of music in ads, and the ups and downs of balancing creativity with personal life challenges.
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Taste Elevates Creative Work
- Strong artistic taste and absorbing various disciplines elevate creative advertising work.
- Using taste as a filter and learning from other creativity improves outcomes significantly.
Sweat Every Production Detail
- Sweat every detail in casting, art direction, and performance for outstanding ads.
- Be particularly meticulous and hands-on during production to achieve impeccable execution.
Build Director Relationships
- Establish close, ongoing relationships with preferred directors for consistent quality.
- Single bidding directors when possible yields better results and strengthens partnerships.