Coaching for Leaders 223: Start With Why, with Simon Sinek
19 snips
Dec 14, 2015 
Simon Sinek, author of Start with Why and Leaders Eat Last, discusses the importance of purpose in leadership, the problem with market research, and the significance of wanting to be a leader. He emphasizes the fulfillment that comes through service to others and the importance of creating strong human relationships. Sinek also highlights the role of empathy and trust in effective leadership.
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Importance of "Why"
- A strong "why" provides context, purpose, and meaning to work.
- Purpose-driven companies and leaders tend to be more successful.
Origin of Successful Companies
- Successful companies are often founded on personal experiences or problems, not market research.
- These companies are driven by passion and purpose, making them more inspiring.
Market Research
- Don't base your company's purpose solely on market research.
- Use market research for tactical decisions, not for defining your vision or cause.