Three Rules

Lavendaire on Decluttering Your Way to Clarity

Jul 4, 2018
Aileen Xu, known as Lavendaire, is a YouTuber and lifestyle blogger who inspires with her insights on minimalism and personal growth. In this chat, she shares how embracing minimalism transformed her decision-making and creativity. Aileen discusses her journey from business major to creative entrepreneur and the importance of consistency in content creation. She emphasizes building an email list to maintain audience connections and offers practical tips on productivity, morning routines, and developing a unique creative voice.
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ANECDOTE

Minimalism Sparked Her Channel

  • Aileen discovered minimalism after reading Blake Mycoskie and Marie Kondo and then decluttered her life in 2015.
  • She documented the process on YouTube and felt a weight lifted that clarified her goals and boosted motivation.
INSIGHT

Minimalism As A Life Filter

  • Minimalism taught Aileen to keep only what sparks joy and apply that filter to relationships and time.
  • She used it to remove mental, emotional, and spiritual clutter and get a real restart.
ADVICE

Make A Publishing Schedule

  • Commit to a strict publishing schedule to build momentum and habit.
  • Post consistently (Aileen promised weekly uploads) instead of sporadic publishing to grow an audience.
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