Drilled S3, Ep 5: Oil Slick, Part 2—False Equivalence and Free Speech
Feb 11, 2020
Exploring the tactics of spin doctors like Herb Schmertz, the challenges of gas supply, false equivalence in media coverage of climate change, confrontation with the media, impact on PBS programming, corporate philanthropy strategies, and the influence of a landmark Supreme Court case on corporate speech.
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Schmertz's Confrontational Approach
- Herb Schmertz, a skilled litigator, transformed PR by confronting journalists.
- This tactic aimed to correct perceived biases against Mobil, especially during oil shortages.
False Equivalence
- Schmertz's tactics introduced false equivalence into journalism, creating a need for "balance."
- This meant presenting opposing views, even if one lacked scientific basis, as equally valid.
Controlling the Narrative
- Schmertz relentlessly pursued media accuracy regarding Mobil.
- He even pulled advertising and restricted access when dissatisfied, demonstrating his commitment to controlling the narrative.