Ep 463: Supercharge Your E-commerce Sales Using Publisher Affiliates With Kuljit Rakhra, Takasa

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As a brand owner, you always have to look for the things and partners that are valuable and ignore the shiny objects that can waste your resources in the long run.

In this episode, Jordan West talks to Kuljit Rakhra. Kuljit shares the entire process of how to find amazing publisher affiliates for your brand and how he was able to craft incredible pitches for the process.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• There was not a company in Canada certified under the Global Organic Textile Standard and Fairtrade Cotton before Takasa.
• Takasa launched in March 2020 and planned to do trade shows and pop-up shops, but the lockdowns started so they focused on their digital plans instead.
• Takasa is still growing in 2023. They were growing 60% year over year.
• Find the platform that works for you from the cost and technology perspective.
• When you get a flood of affiliate applications, you have to ignore a lot of them and look at the valuable ones.
• You have to have a platform to be a part of Skim Links.
• Get professional help on your pitching, sign up for HARO (Help A Reporter Out), and start pitching.
• Focus on what works, double down on it, and stay away from shiny objects.

Recommended Tool:
Microsoft Excel

Recommended Podcast:
Limited Supply with Nik and Moiz
https://podcasts.apple.com/ph/podcast/limited-supply/id1635582800
https://open.spotify.com/show/5KxWrVKLE89g08axf16AB9

Recommended Masterclass:
PR Secrets Masterclass
http://www.gloriachoupr.com
https://learn.gloriachoupr.com/webinar?r_done=1

Today’s Guest:

Kuljit Rakhra is a co-founder of Takasa. He is a banker and an entrepreneur who founded Takasa with his wife, Ruby. Takasa is a lifestyle company that offers GOTS- and Fairtrade Cotton-certified homewares.

Connect and learn more about Kuljit and Takasa here:
Website: https://www.takasa.co/
LinkedIn: https://www.linkedin.com/in/kuljit-rakhra-7b688632/
Twitter: https://twitter.com/kujrak

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