One of the promises of entrepreneurship is that there are opportunities to make money all around us if we can learn how to recognize them.

Laurence Taylor has recognized some of them himself.

Laurence and his wife are the founders of HipTen, a SwaS (Software with a Service) consultancy that works exclusively on the Salesforce platform for the insurance industry.

Prior to getting into that niche, they were struggling, as many small startups do, to find their place in the market.

Laurence joins us today to talk about the pros and cons of SwaS startups, what it's like working with your spouse, how they saw an opportunity work in the insurance industry, and much more.