The Instagram Stories - Social Media News The Instagram Stories - 10-25-23 - Snapchat shows growth and Instagram tests more things
Oct 25, 2023
Snapchat has reached a milestone with 406 million daily active users, showcasing a 12% growth year-over-year. The positive trends in user engagement highlight its appeal among younger audiences. Meanwhile, Instagram is testing new features aimed at enhancing user experience and interaction. There's a lively discussion on innovative profile updates and an open invitation for audience feedback on social media trends. Additionally, listeners are encouraged to engage with current content and check out an exciting wireless service offer.
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Snapchat's User Growth Insight
- Snapchat's daily active users grew to 406 million, a 12% year-over-year increase, surpassing 400 million for the first time.
- The app reaches 90% of 13 to 24-year-olds across 25 countries, indicating strong youth engagement.
Host's Snapchat Experience
- Daniel Hill stopped using Snapchat after Instagram launched Stories since more people could view his stories publicly there.
- He prefers Instagram Stories for broader reach compared to Snapchat.
Snapchat Revenue Bounce Back
- Snap returned to positive revenue growth in Q3, increasing by 5% year-over-year to $1.189 billion.
- Snapchat remains a key platform for younger audiences despite the host not using it much.