Hospitality Daily Podcast
Forget Trends: How We Redefined Hotels Around What Guests Truly Want - Hans Meyer
Feb 24, 2025
Discover the revolutionary journey of citizenM, a hotel brand that reshaped hospitality by focusing on guest needs instead of industry trends. Hans Meyer shares insights on innovating from scratch and creating a unique experience for modern travelers. The conversation underscores the importance of a people-centric design approach, advocating for collaboration in the industry to enhance guest satisfaction. This fresh perspective invites listeners to rethink their understanding of hospitality and embrace what truly resonates with customers.
08:17
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Quick takeaways
- Hans Meyer emphasizes that citizenM's success stems from prioritizing genuine guest needs over outdated industry norms and trends.
- The company’s innovative model illustrates that understanding specific market segments can foster both tailored experiences and financial success.
Deep dives
Innovative Origins of Citizen M
The creation of Citizen M was driven by a desire to redefine the traditional hotel model, which the founder recognized as largely homogenous and uninspired. Instead of conforming to existing standards, the approach emphasized the importance of offering quality essentials, such as comfortable sleeping conditions and free internet, while eliminating unnecessary features. By starting with a clean slate in 2003, the founder aimed to focus on what guests truly needed rather than replicating outdated norms from the industry. This shift in perspective led to an innovative model that remains relevant, illustrating that true hospitality should be centered around the needs of the guests.
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