Hospitality Daily Podcast Forget Trends: How We Redefined Hotels Around What Guests Truly Want - Hans Meyer
Feb 24, 2025
Discover the revolutionary journey of citizenM, a hotel brand that reshaped hospitality by focusing on guest needs instead of industry trends. Hans Meyer shares insights on innovating from scratch and creating a unique experience for modern travelers. The conversation underscores the importance of a people-centric design approach, advocating for collaboration in the industry to enhance guest satisfaction. This fresh perspective invites listeners to rethink their understanding of hospitality and embrace what truly resonates with customers.
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Hotel Industry Homogeneity
- In 2003, hotels were largely carbon copies, differentiated only by branding and price.
- Hans Meyer saw an opportunity to redefine the hotel experience by focusing on essential needs.
Core Guest Needs
- Regardless of star rating, guests prioritize a good night's sleep and a quality shower.
- Focus on these core needs instead of superfluous amenities.
Fresh Perspective
- Start with a blank slate to avoid being constrained by existing ideas.
- Look to other industries for inspiration and adapt their models to the hotel industry.