Physical Preparation Podcast Archives - Robertson Training Systems Vince Gabriele on Marketing, Lead Generation and Lifetime Customer Value in Your Fitness Business
If you want to grow your fitness business, or dream of someday opening your own gym, then THIS is the podcast for you.
Vince Gabriele is the author of 11 books – all written to help gym owners grow their business.
After running his New Jersey gym for 13 years (that he still owns today) he now helps gym owners become great business owners so they can enjoy life in the fitness industry.
He founded and owns 4 companies: Gabriele Fitness, Grit Athlete Performance, Fitness Business University and KISS Marketing.
His podcast, The Fitness Business university podcast is ranked second among all fitness business podcast in the world.
And today, we’re going to take a deep dive into the world of small group training and how to make it a profitable business!
Problems are inevitable in business, but it’s important to navigate how you respond to them. Controlling your emotions and making decisions based on reality rather than emotion is key.
– Vince Gabriele
This Week on the Physical Prep Podcast:
- Vince’s background and how he got started in the industry.
- Why his time at Fitness Quest 10 was such a critical piece of his development.
- What made him want to go out on his own and open a gym.
- Semi-Private training versus small group personal training – what’s the difference???
- The short-term versus long-term marketing game, and which one you should be playing.
- Is Lifetime Customer Value the most important metric in your business?
- The “marketing glove” concept – and why the number ONE is the worst in regards to lead generation.
- Why speed is critical to your success in landing new clients.
- The thinking behind Good, Better and Best pricing structures.
- An overview of the BIGGEST MISTAKES Vince has seen with regards to pricing.
- The BIG Question.
- A fun lightning round where we talk business mistakes, big wins, life lessons, and what’s next for Vince Gabriele.
Connect with Vince:
Related Links:
- Alwyn Cosgrove on Fat Loss Training, Mentorship and Paying it Forward
- Scott Schutte and Dr. Janine Stichter on the Psychology of Fitness in 2020
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Thanks for tuning into this week’s episode of The Physical Preparation Podcast with Mike Robertson – your one-stop-shop for fitness trainers, coaches, and athletes.
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