Fashion for All: Brandon Maxwell & Walmart’s Denise Incandela On Why Walmart Belongs At NYFW

Go behind the scenes at Walmart’s New York Fashion Week pop-up with Denise Incandela, EVP of Fashion at Walmart, and designer Brandon Maxwell, Creative Director for Scoop and Free Assembly, and the designer behind his own celebrated luxury brand.

Discover how Walmart is democratizing fashion through elevated private brands, exclusive collaborations, and experiential retail moments in the heart of NYC.

From 100% inventory growth this season to Free Assembly rolling out in every Walmart store nationwide and Scoop expanding to half the fleet, Walmart’s fashion transformation is reaching millions more customers than ever before - all at price points 3–4x lower than comparable brands.

Key highlights include: the story behind Brandon Maxwell’s limited-edition $98 blazer, Walmart’s strategy to double store exposure for Scoop and Free Assembly, and how fashion at Walmart is redefining perceptions… making style accessible to all.

Recorded live in the Meatpacking District during NYFW SS25.

#WalmartFashion #WalmartStyle #NYFW2025 #BrandonMaxwell #ScoopStyle #FreeAssembly #AccessibleLuxury #StyleForAll #DemocratizingFashion #RetailInnovation #FutureOfRetail #AmericanFashion

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