Episode 3: John Franklin (https://twitter.com/JohnIsBuilding ) & Mateo Lopez talk with Chris Cooper (https://www.youtube.com/@profitablegym) about the Two-Brain Business State of the Industry report, which collected data from 10,657 gyms worldwide.  

Show notes:  

How much revenue do gym owners make (2:45)  

How much money does a gym owner spend each month (4:00) 

How much money does a gym owner make (4:48) 

Average amount of members per gym (5:32) 

What gym owners charge for group classes (8:45) 

Why CrossFit gym owners hate paid marketing (10:14) 

How many leads do gym owners get each month (12:55) 

Why OG CrossFit gym owners were broke & angry (14:50) 

What gym owners pay for leads (16:55) 

Selling cold leads vs. warm leads (23:42)  

How many members do gym owners lose each month (28:45) 

CrossFit gym owners rate CrossFit's management (31:01) 

Should you become a CrossFit affiliate? (33:38)   

Enjoyed the show?  

•Get your copy of the State of the Industry here: https://twobrainbusiness.com/soi22/ 

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