062 - Cisco and Microsoft's SMB Play: Decoding the Strategy and why it Matters

Podcast hosts Alex and Rick travel into the world of Small and Medium-sized Businesses (SMBs), exploring why major players like Cisco and Microsoft are shifting their focus to this market. The duo analyze current trends and challenges, and strategies in the SMB space. The conversation aims to unravel the complexities of scaling and capturing the SMB space, discussing the pivotal role of partnerships, channel strategies, and the unique challenges faced in this evolving landscape. Thus giving you a peek into actionable insights to design a successful SMB channel program to unlock unprecedented growth opportunities. 

Discover the untapped potential, the shift in channel dynamics, and the crucial role of partnerships in capturing this $1.5 trillion market. 

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