Content Is Profit Three Steps To Grow A Profitable Podcast in Every Industry with Courtney Elmer
In today’s episode we team up with the brilliant Courtney Elmer, Founder & CEO of PodLaunch, to spill the beans on how to transform your podcast into a revenue-generating machine!
After helping over 70+ business owners learn to launch a Top 100 podcast, she’s a treasure full of #GoldenBoulders you don’t want to miss:
- The million $ question: how do we move people into buying your stuff.
- Discover the key metrics for podcast success and how to properly use them for consistent growth and revenue.
- What to look for in order to grow consistently and accurately.
- How to set up your podcast for profits from day one, even if you already launched.
If you're serious about taking your podcast to the next level and converting listeners into loyal fans and customers, this episode is a must-listen!
Enjoy!
Timestamps:
02:00 Proven formula boosts podcast rankings significantly.
06:56 Know your podcast's audience and their problems.
11:17 Base content on a real, specific person.
14:09 Expert podcasts solve specific problems, ensure audience retention.
16:27 Launch boosts visibility, aligns messaging, attracts listeners.
20:45 Use rankings to build consistent traffic growth.
22:58 Podcast for kids during drop-off, solving problems.
26:56 Focus on relationship building, not egocentric promotion.
28:00 Driving podcast listeners to action and generating revenue.
31:11 Trust builds belief, leading to conversion actions.
36:23 Measuring listening time: crucial for podcast performance insights.
37:18 Analyze listener data to tailor podcast content effectively.
42:38 Focus on consistently high-performing topics for traction.
46:27 Organize podcast details in a spreadsheet. Problem solved.
49:04 Shows create suspense to maintain audience interest.
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Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
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