Deconstructor of Fun 254. Inside Timi Studio: How Call of Duty Mobile Set the Stage for Delta Force
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Nov 25, 2024 Leo Yao, General Manager of Timi Studio Group’s J3 studio, shares insights on the success of Call of Duty Mobile and the development of Delta Force. He reveals how a two-month demo stunned Activision and discusses COD Mobile's record-breaking live ops. Yao tackles the East vs. West FPS divide, highlighting the dominance of Crossfire in China. The conversation also delves into Delta Force’s pivot to PC, cross-platform gameplay, and innovative monetization strategies, offering a vibrant look at evolving gaming trends.
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Call of Duty Mobile's Western Success
- Call of Duty Mobile succeeded in the West due to its strong global brand recognition and continuous live ops updates.
- Frequent content updates and active community engagement drove high player retention and satisfaction.
Organize Dev and Publishing Teams
- Organize development into dev and publishing with clear roles: designers, engineers, artists, analysts, and marketing.
- Use producers to manage coordination across both development and publishing teams.
Culture Traits for Success at Timi
- Success at Timi depends on passion, curiosity, and humility.
- Humility is crucial to long-term live-service, focusing on community service and constant improvement.
