30 Minutes to President's Club | No-Nonsense Sales

#537 - How to Get Executive Intros Through Your Champion | Christine Nolan

24 snips
Jan 8, 2026
Christine Nolan, a four-time President's Club winner and former Head of Strategic Accounts at Asana, shares her expertise in enterprise sales. She discusses the importance of mapping internal politics and creating a power map with champions to identify influencers. Christine emphasizes tailoring approaches to individual motivations and leveraging warm introductions to executives. Her actionable tips, like ghostwriting intro emails and balancing one-on-ones with team meetings, provide a practical framework for navigating complex sales cycles.
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ADVICE

Map Real Power With A Whiteboard

  • Ask champions to map their org on a whiteboard or live chart during conversations to capture real power relationships.
  • Use that map to identify who matters, who influences them, and tailor your outreach accordingly.
ANECDOTE

Lunch Whiteboard Yielded Exec Intros

  • Christine brought a champion to a whiteboard during lunch and mapped a power chart in 15 minutes.
  • They identified three executive contacts and the champion offered to introduce them.
ADVICE

Convert "Can't Make It" Into Coffee

  • If a prospect says they "can't make it" to an event, immediately offer short local meeting windows while you're nearby to keep momentum.
  • Propose 15–30 minute coffees to lower friction and show commitment without being pushy.
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