Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL SERIES ==> Landing Page Tips!! w/Ari Murray - Chief Growth Officer Sharma Brands<== | BATHROOM Break #70 COLLAB: The Marketing Millennials + Do This, Not That
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Aug 25, 2025 Join experts as they uncover common landing page blunders that could be draining your conversions. Learn why mobile-first design is a must and how to effectively implement full-screen popups. Discover the power of two-step forms to gather data without hurting user experience. Listen in for fun trivia on half birthdays and the creative ways brands celebrate customer milestones. Plus, uncover the hidden dangers of certain widgets that could be sabotaging your marketing efforts!
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Design For Mobile First
- Design every landing page primarily for mobile because most visitors see the first screen on their phone.
- Ensure CTAs are visible above the fold and check character counts and breakpoints while building.
Use Full-Screen Popups
- Use a full-screen takeover popup on mobile instead of a small form to improve conversions.
- Prefer short forms and consider two-step flows to collect extra data without losing signups.
Split Long Forms Into Two Steps
- When you need more fields, split the form into two steps so initial conversion stays high.
- Capture email first, then request phone or other sensitive info in a second step for compliance and better completion.