The Jon Gordon Podcast

Influence: How Leaders Create Lasting Change | Bernard Banks

Nov 7, 2025
Bernard Banks, a retired U.S. Army Brigadier General and Director of the Doerr Institute for New Leaders at Rice University, shares his insights on leadership rooted in character and intentionality. He discusses the trust equation, the importance of balancing empathy with results, and how everyone can be a positive influencer. With practical strategies from his new book, he emphasizes turning moments into lasting momentum and the necessity of integrating leadership development early in education. Get ready for actionable tips on cultivating sustainable leadership in any context!
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INSIGHT

Character Over Time

  • Character enables long-term thriving while competence enables rising quickly.
  • Bernard Banks argues you should "bet on character" because character sustains success over time.
ADVICE

Teach Leadership As Influence

  • Help emerging leaders see leadership as influence, not position.
  • Teach them to ask which dent they intend to make and how they will influence others to do it.
ADVICE

Frame Accountability Positively

  • Reframe accountability as the pathway to success, not punishment.
  • Give corrective feedback as an act of respect that puts others in a position to win.
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