Why Integrity and Trust Matter

On this episode of The Jon Gordon Podcast, I sit down with Bernard Banks—director of the Doerr Institute for New Leaders at Rice University and co-author of The New Science of Momentum—for a powerful conversation about leadership that endures.

Bernard draws on his experiences teaching at West Point, leading at Northwestern's Kellogg School, and developing future leaders at Rice to share what makes great leadership: character, competence, intentionality, and accountability. We discuss the importance of trust, positive influence, and the ability to balance results with empathy to achieve sustainable success.

Bernard also offers key insights from his new book about how leaders turn moments into momentum, breaking down practical strategies backed by research and lived experience.

Whether you're leading a team or just starting out, this episode is a reminder that leadership is about influence and impact, not just authority. Tune in for actionable inspiration to grow as a leader and make a lasting difference.

About Bernard,

Dr. Bernard (Bernie) Banks is a renowned expert in leadership and organizational change, with global experience leading and developing teams across diverse sectors. He currently serves as Director of Rice University's Doerr Institute for New Leaders and Professor in the Practice of Leadership at the Jones Graduate School of Business.

A retired U.S. Army Brigadier General, Dr. Banks led West Point's Department of Behavioral Sciences & Leadership before transitioning to academia, where he also served on the senior leadership team at Northwestern University's Kellogg School of Management.

He holds degrees from West Point, Northwestern, Columbia, Harvard, and a Ph.D. in social-organizational psychology from Columbia. His work has appeared in Harvard Business Review, Military Psychology, and The New York Times, and his latest book, The New Science of Momentum (HarperCollins, 2025), explores how great leaders and coaches build lasting impact.

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