LEADING BRANDS® — Wavebreak Podcast From Concept to National Brand: How Three Wishes Cereal Secured Major Retail Partnerships
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Margaret Wishingrad and Ian Wishingrad, the co-founders of Three Wishes Cereal. Three Wishes is a healthy-while-delicious cereal brand that has rapidly expanded its presence in the market.
In this episode, you'll learn:
- The motivation behind creating a nutritional cereal and how Margaret and Ian transformed Three Wishes from a concept into a national brand
- How the brand secured partnerships with major retailers such as Whole Foods, Sprouts, Erewhon, and more
- The significance of their direct-to-consumer (DTC) arm in their business strategy and marketing initiatives
Margaret Wishingrad and Ian Wishingrad are the CEO and CMO, respectively, and co-founders of Three Wishes Cereal.
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