saas.unbound How to change SaaS pricing and keep your customers with Tom Benattar @MailTracker
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #13 of season 5, Anna Nadeina talks with Tom Benattar, Building MailTracker by @Hunter.io, an email tracking platform for Gmail & Chrome.
--------------Episode's Chapters----------------
01:45 Tom's Previous Venture: Pixel Me
02:52 Acquiring Mail Tracker
08:28 Transitioning Mail Tracker to a Paid Model
15:04 Pricing Strategy and Customer Communication
16:45 Handling Price Increases and Customer Feedback
22:09 Seasonal Considerations and Customer Demographics
23:17 Balancing Free and Paid Features
27:41 Growth Strategies and Content Creation
31:29 Introducing a Free Trial
35:20 Future Plans for Mail Tracker
Tom - https://www.linkedin.com/in/tom-benattar/
Hunter - https://hunter.io/
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