How to Keep Time: How to Look Busy

Many of us complain about being too busy—and about not having enough time to do the things we really want to do. But has busyness become an excuse for our inability to focus on what matters? 

According to Neeru Paharia, a marketing professor at Arizona State University, time is a sort of luxury good—the more of it you have, the more valuable you are. But her research also revealed that, for many Americans, having less time and being busy can be a status symbol for others to notice. And when it comes to the signals we create for ourselves, sociologist Melissa Mazmanian reveals a few myths that may be keeping us from living the lives we want with the meaningful connections we crave. 

Music by Dylan Sitts (“On the Fritz”) and Rob Smierciak (“Slow Money,” “Guitar Time,” “Ambient Time”).

This episode was co-hosted by Becca Rashid and Ian Bogost. Becca Rashid also produces the show. Editing by Jocelyn Frank and Claudine Ebeid. Fact-check by Ena Alvarado. Engineering by Rob Smierciak. The managing editor of How to Keep Time is Andrea Valdez. Write to us at howtopodcast@theatlantic.com. 

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