She Means Business Show 207: SMB Live: How To Build A Wildly Successful Membership With Stu McLaren
Apr 21, 2023
Join Stu McLaren, a membership expert and co-founder of Searchie, as he shares invaluable insights on building a successful membership site. Discover why memberships are key to recurring revenue, and how you can start small without an initial audience. Stu outlines the three pillars of success: traffic, conversion, and retention, emphasizing the importance of early launches and consistent improvements. He also provides practical tips on identifying and serving your ideal members. Whether you’re launching or facing a setback, Stu has advice to help you bounce back!
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Memberships Are Compounding Assets
- A membership is a compounding asset that builds predictable, growing revenue over time.
- Stu McLaren argues recurring revenue creates stability and reduces month-to-month sales pressure.
Begin With Traffic Sources
- Start by planning where your traffic will come from and identify who already has the audience you want to serve.
- Offer free, short trainings to other communities and route interested people to your list builder.
First $7.95 Sale Sparked Long-Term Belief
- Stu celebrated his first sale: a $7.95 ebook after spending significant ad money to test demand.
- That small sale created belief and started a long snowball that led to much larger successes.