EP 84: Why You’re Losing Deals to Investors With Less Skill (Because They Show Up Online)

If you’ve ever lost a deal to someone with less experience than you, this episode isn’t about ego. It’s about adaptation.

The Real Estate investors getting picked today aren’t always the most skilled operators. They’re the ones people recognize, remember, and trust because they show up consistently. Skill still matters. But visibility is how credibility is built now.

In this episode, I break down why staying quiet is costing experienced investors real money and how being a “silent professional” has become a liability in today’s market. This isn’t about becoming an influencer or posting cringe content. It’s about taking responsibility for your reputation and making it clear who you are, what you do, and when someone should call you.

If you’ve been in the business for years and referrals are inconsistent, this conversation will hit close to home.In this episode, we cover:

- Why skill alone is no longer enough to win deals

- How credibility is actually being formed today

- The hidden cost of being a silent professional

- Why experienced investors get overlooked without realizing it

- How content functions as a real marketing channel, not a personality play

- What it means to take responsibility for being known

If you’re serious about increasing referrals, deal flow, and staying relevant, this episode is required listening.

Want to take content seriously as a marketing channel? To find more info on Courtney's Known Deal Maker events - the Fundamentals workshop and the Known Deal Maker Masterminds, check out CourtneyFricke.com for more details, FAQ videos, and links to get your tickets.

Follow @KnownDealMaker for conversations about visibility, credibility, and building deal flow without chasing attention.