The Solopreneur Hour Podcast with Michael O'Neal 626: Dana Malstaff on Coaching, Sales Funnels, and How To Structure Your Online Course
Sep 25, 2017
01:22:27
Dana Malstaff is the CEO and Founder of Boss Mom. (https://boss-mom.com) She is a mother, author, business strategist, podcaster, blind spot reducer, and movement maker. She is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro.
Dana sits down for a one-on-one interview during the New Media Summit conference in San Diego. This show barely touches on how much depth Dana has as a businesswoman. Dana runs a multiple six-figure business, and we touch on a lot of how to create community, nurture your audience, and continue to give them products they love.
Some topic highlights:
* The correct framework and how to build a great online course
* How to create your sales funnel with the end result in mind
* How to vet your coaching clients
* How to focus on benefits of your offerings, and not the features
* How she stays true to her brand, even with her imagery
* Digs in deep about our “free to paid journey”
* Is there a silver bullet of online course work?
* How she refines her systems every week
This just scratches the surface…this conversation is a true “writer-downer”, as I like to say. Enjoy!
Connect with Dana and check out her free webinar: How to Create a Great Online Course
Dana sits down for a one-on-one interview during the New Media Summit conference in San Diego. This show barely touches on how much depth Dana has as a businesswoman. Dana runs a multiple six-figure business, and we touch on a lot of how to create community, nurture your audience, and continue to give them products they love.
Some topic highlights:
* The correct framework and how to build a great online course
* How to create your sales funnel with the end result in mind
* How to vet your coaching clients
* How to focus on benefits of your offerings, and not the features
* How she stays true to her brand, even with her imagery
* Digs in deep about our “free to paid journey”
* Is there a silver bullet of online course work?
* How she refines her systems every week
This just scratches the surface…this conversation is a true “writer-downer”, as I like to say. Enjoy!
Connect with Dana and check out her free webinar: How to Create a Great Online Course
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