Inside Aesthetics Ep 217 The Mindset of an Entrepreneur | Deborah Farnworth-Ward
Jul 13, 2023
01:23:42
Episode 217 hosts Deborah Farnworth-Ward (Entrepreneur from the Gold Coast, Australia)
Deb is the founder of Australian Skin Clinics (ASC) franchise, growing from 1 to 60 locations in just five years. She is an MBA graduate, a Certified Franchise Executive and a serial entrepreneur.
She has an incredible vision and passion for the aesthetics industry where she has immersed herself for 15 years. We learn how her career prior to aesthetics helped her vision, managing large multi-disciplinary healthcare organizations including pharmacies, GP services, surgical facilities, dietetics and counseling services.
We discuss:
- Her early career in the UK where she discovered her gift of developing policies, processes & scaling ideas
- How a chance conversation with Sir Alan Sugar changed her life forever
- Her consulting experience in the UK health system & government, learning the art of problem solving & collaborating with different professionals
- How she aimed to retire in Australia - and how wrong she was!
- Why she bought Australian Skin Clinics in 2007
- How she aimed to differentiate ASC from other competitors
- Why she opened aesthetic and injectable clinics within shopping malls
- Her approach to working with franchisees
- Identifying and removing aesthetic services that are less profitable
- Her approach to hiring new injectors & how to pay them
- Why she exited the franchise and the mistake that she made
- Her insights and advice about staff
- A warning about staff who steal!