PocketGamer.biz Podcast
S03 E19 MY.GAMES’ Elena Grigorian On Smart Strategies To Stay Afloat During This Industry Downturn
Nov 24, 2023
Elena Grigorian, CEO of MY.GAMES, shares strategies for success in the gaming industry, including centralizing marketing, leveraging diversification, and embracing diversity. She discusses her journey to becoming a female CEO and MY.GAMES' efforts to empower women. Elena also talks about riding the industry's highs and lows and highlights the development she's most excited about.
30:05
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Quick takeaways
- MY.GAMES implemented a hybrid marketing structure combining central and studio teams, leading to significant business growth.
- MY.GAMES prioritizes global expansion and diversification across platforms, genres, and markets for sustained growth in the gaming industry.
Deep dives
Scottish Games Week brings breakthroughs in the video games industry
Scottish Games Week recently concluded with double the number of speakers, delegates, and sponsors compared to previous years. The event received phenomenal support from the government, leading to the agreement to develop a national video game strategy, a first-of-its-kind in the UK. The success of Scottish Games Week demonstrates the potential for extraordinary advancements in the gaming ecosystem.
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