We see brands all around us. But have you ever given a thought what goes into building these brands? Today we have invited a very experienced person, Yulia Pletneva from Russia, who is going to answer our queries on the subject of branding.
Yulia is an expert in the Consumer Packaged Goods market. She is a researcher, entrepreneur and an independent consultant. She has worked with brands like L'oreal, Mars, Danone, Pepsi etc. and added value to them.