Big Business Mistakes Entrepreneur Epic Fails: Business Blunders You Wouldn't Believe
Jul 3, 2023
Dive into the world of entrepreneurial missteps, where even the best can falter. Discover why relying too much on outsourced marketing can lead to disaster and learn the critical importance of mastering customer acquisition costs. Hear about the emotional pitfalls in decision-making, especially in finances, and the need for a balanced approach between passion and numbers. With humor and personal stories, the hosts shed light on the key lessons from epic business blunders to help you forge your own path to success.
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Own Your Marketing Message
- Don't outsource core marketing and sales functions entirely to agencies.
- Co-create messaging internally to deeply understand your customers and improve results.
Control Growth With Paid Media
- Shift from relying solely on organic marketing to incorporate paid advertising for predictable growth.
- Buying attention through paid media creates scalable and consistent customer acquisition.
Master Your Business Math
- Learn and understand the key metrics: customer acquisition cost, lifetime value, and cashflow breakeven.
- Knowing these numbers builds confidence to confidently scale and spend on marketing.