Uncover Business Secrets & Ignite Growth: Join hosts Brandon and Kaelin Poulin on the Big Business Mistakes podcast as they reveal the keys to success in internal marketing, scaling a business, and dominating the media landscape. Packed with expert insights, master sales strategies, and real-life stories from successful entrepreneurs, this episode is your ticket to avoiding pitfalls, controlling customer acquisition, and achieving unstoppable business growth. Don't miss out on this transformative journey!
Hit us up on IG! @ladyboss & @realbrandonpoulin
I Can't Believe They Said That:
"No agency has ever outperformed our internal team." - Brandon Poulin
"You have to constantly elevate the activity and not more activity...the most leveraged, needle moving activity that you can do at any moment." -Brandon Poulin
Key Moments:
00:13:35-00:15:50: The importance of controlling acquisition for business growth and the shift from organic to paid advertising.
00:22:32-00:25:00: Emotional decision-making in business and the importance of knowing the numbers.
The Mistakes:
00:11:31: Not mastering customer marketing and sales, and relying too heavily on agencies for messaging and marketing.
00:18:08: Not understanding the economics of scaling a business and relying on episodic income events.
00:20:17-00:22:36: Not knowing the numbers and math behind customer acquisition cost, lifetime value, cashflow breakeven, and return on ad spend.
00:39:03-00:41:46: Delaying addressing contention and personnel issues in business.
