The Duct Tape Marketing Podcast AI, Content Strategy, and Building a Brand That Lasts
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Nov 6, 2025 Manick Bhan, Founder and CTO of Search Atlas, discusses the evolving landscape of SEO and the impact of AI on content strategy. He debunks the myth that SEO is dead, emphasizing its transformation across platforms. Manick reveals why AI searches are yielding higher conversions and the importance of focusing on quality content over quantity. He encourages marketers to embrace hands-on learning with AI and stresses the need for strong branding. Lastly, he shares insights from his entrepreneurial journey, highlighting the value of persistence through failure.
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From Ticketing Pain To Product
- Manick built Search Atlas after learning ranking on Google was essential in ticketing and other live entertainment niches.
- He found traditional SEO tools gave data but not the means to act, so he built software to accelerate real website changes.
Search Is Evolving, Not Dying
- Search is not dying; its form is evolving across modalities like text and audio while demand for discovery grows.
- The total size of search is bigger and more fragmented, creating new opportunities across platforms.
Higher Conversion From Paid AI Search
- Users of paid LLM services show different commercial intent than free Google searchers, raising conversion rates.
- Search Atlas sees 5.5x higher conversions from ChatGPT referrals versus Google in their data.