The Dr. Hyman Show

How Your Free Will And Data Are Being Hacked By Micro-Targeting Of Your Personality with Andy Russell

Mar 11, 2020
Join Andy Russell, a savvy innovator in digital media and behavioral economics, as he unpacks the intricate world of data privacy and manipulation. He discusses how technology often compromises our free will through micro-targeting and data exploitation. Russell addresses the alarming shift from trustworthy news to a landscape rife with misinformation, shedding light on the ethical dilemmas of personalized advertising. With insights into the impact of digital tactics on democracy, his reflections urge listeners to reclaim agency and navigate today's information jungle with skepticism.
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INSIGHT

Data Collection and Manipulation

  • Companies collect data on every action, feeling, and insecurity, essentially creating a profile of your soul.
  • This data can be used to connect consumers with valuable products and services, but also for manipulation.
INSIGHT

Unregulated Internet

  • The internet's rapid evolution has outpaced regulation, creating a "wild west" of information sharing.
  • Existing laws for traditional media don't apply, and lawmakers lack the technical expertise to create effective regulations.
ANECDOTE

Analog Data Collection

  • Andy Russell explains how data companies create profiles by purchasing consumer data from credit card companies, banks, and other sources.
  • This data is used to predict future purchases, justifying the cost of targeted advertising like direct mail.
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