Copywriters Podcast High-Powered Copy Techniques For Cold Traffic And New Products
Sep 30, 2024
Discover unusual copywriting techniques designed to capture attention without overwhelming your audience. Explore the Bader-Meinhof technique to boost product familiarity and the gossip formula to engage readers. Learn how contrasting ideas can create appeal and leverage cognitive dissonance. Dive into sensory binding strategies for a memorable impact and grasp the art of fractal copywriting to reinforce your message with clarity. These insights aim to elevate your copywriting for cold traffic and new products.
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Bader-Meinhof Technique Explained
- Use the Bader-Meinhof technique by mentioning your product frequently in different contexts in your copy.
- Repeat the product name naturally to increase familiarity and memorability without annoying readers.
Use Gossip Formula for Curiosity
- Write copy like whispering gossip to tap into people’s natural curiosity and love for secrets.
- Use phrases like "I shouldn't be telling you this" to make readers feel special and eager to learn.
Infomercial Secret Cure Example
- An infomercial used the secret cure angle by sharing how apple cider vinegar helps instead of antacids.
- This approach conveyed valuable info and explained why big companies might oppose it, leading to huge success.
