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In this episode, Jen welcomes social media expert Evita Barwise, also known as Evita Social. She shares her journey of growing multiple Instagram accounts from zero to hundreds of thousands of followers. Listeners learn Evita's tips for refining your niche, conducting market research on viral posts, and creating intentional content through a funnel approach. She also offers advice on increasing story views, navigating trolls online, and trusting the growth process over time.
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