The Futur with Chris Do 273 - Believe In What You’re Selling — with Leila Hormozi
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Jan 10, 2024 Leila Hormozi, CEO of Acquisition.com and a former top-selling personal trainer, shares her inspiring journey from a challenging childhood to business success. She explains how mastering sales transformed her career and led her to partner with her husband, Alex. Leila discusses the importance of passion in sales and building resilience through personal trials. She emphasizes the power of choosing the right partners and the significance of authentic branding, all while advocating for doing what you love with people you enjoy.
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From Fitness to Sales Success
- Leila Hormozi became a top-selling personal trainer in Orange County despite initial aversion to sales.
- Driven by a genuine desire to help people lose weight and a need to make a living, she immersed herself in sales techniques, ultimately finding success by sharing her personal weight-loss journey and emphasizing her conviction in the product.
Reject Limiting Labels
- Avoid limiting labels; embrace multifaceted identities. Don't let labels like "introvert" or "creative" restrict your potential in sales or any area.
Childhood Adversity and Resilience
- Leila Hormozi's parents divorced when she was young, and her mother struggled with addiction, leaving Leila to care for herself. This challenging experience fostered resilience, resourcefulness, and a determination to break negative cycles.