273 - Believe In What You’re Selling — with Leila Hormozi
Jan 10, 2024
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Leila Hormozi, CEO of Acquisition.com and a former top-selling personal trainer, shares her inspiring journey from a challenging childhood to business success. She explains how mastering sales transformed her career and led her to partner with her husband, Alex. Leila discusses the importance of passion in sales and building resilience through personal trials. She emphasizes the power of choosing the right partners and the significance of authentic branding, all while advocating for doing what you love with people you enjoy.
Loyalty and complementary skill sets are vital in a relationship, allowing partners to overcome obstacles and build a strong partnership.
Overcoming adversity and developing a growth mindset is crucial for success, emphasizing the importance of reframing self-identity and breaking free from limiting beliefs.
Investing in media and content creation demonstrates a commitment to brand building and effective communication, enabling the production of impactful content in today's digital landscape.
Deep dives
Importance of Loyalty and Complementary Skill Sets in a Relationship
Loyalty and complementary skill sets are vital in a relationship. The speaker emphasizes the value of loyalty and the importance of being with a partner who amplifies rather than suppresses one's strengths. The speaker highlights her own loyalty to her partner and the belief she had in his potential, even during challenging times. This loyalty and support allowed them to overcome obstacles and build a strong partnership.
Overcoming Adversity and Developing a Growth Mindset
The speaker shares a powerful personal story of overcoming adversity and developing a growth mindset. Growing up in a challenging family environment, the speaker made a conscious decision to be better and not let her circumstances define her. This mindset fueled her determination, persistence, and desire to become a successful and empowered individual. She emphasizes the importance of reframing how we define ourselves and breaking free from limiting labels or beliefs.
Investment in Media and Content Creation
The podcast highlights the significant investment made by the speakers in media and content creation. They allocate a substantial budget of around $80,000 to $130,000 per month for media and content creation, enabling them to produce high-quality and impactful content. This investment showcases their commitment to brand building and their understanding of the importance of effective communication and engaging content in today's digital landscape.
Importance of Recognizing the Benefit of Tough Times
The podcast episode emphasizes the importance of recognizing the benefit and lessons learned from tough times. The speaker shares their personal experience of going through difficult periods and how, over time, they were able to see the skills and advantages gained from those experiences. They highlight the concept of gratitude and how it can be amplified as one recognizes the long-term benefits of challenging situations. The main idea conveyed is that viewing tough times as opportunities for growth and learning can lead to personal development and a positive outlook on life.
Building a Brand and Its Impact on Personal and Professional Life
The podcast episode discusses the decision to build a personal brand and the tangible and intangible benefits it brings. It highlights the impact on building a team, attracting like-minded individuals, and creating a balanced work culture. The speaker shares how having a personal brand has made deals and talent acquisition easier and has provided a platform to have a positive impact on others. The episode also explores the challenges of giving up privacy and the importance of aligning personal values with the desire for impact. Overall, the main idea is that personal branding can be a powerful tool for business growth and making a difference.
At the age of 21, Leila Hormozi moved to Southern California intending to build a career in fitness. With limited resources and little knowledge and experience, she achieved the status of top-selling personal trainer in the region. She realized early on that truly understanding sales was the vital skill that would distinguish her from others. She dedicated herself to learning and refining her skills, which allowed her to maintain her top-selling trainer status until she met her future husband, Alex Hormozi. She then pivoted to work with him in a business focused on helping gyms succeed. This business became wildly successful, leading to the start of several more businesses. Eventually, Leila and Alex formed Acquisition.com, a holding company for their businesses and a platform for investing in others.
In the first of a two-part interview, Leila sits down with Chris to discuss her story - growing up in a dysfunctional household, leaving for Southern California to pursue her destiny, meeting her husband and business partner, and evolving from a personal trainer who was just trying to figure out sales to pay her bills, to running a business that generates tens of millions of dollars in revenue each year. Her insights come from hands-on experience, leading to her ultimate philosophy - "Do stuff you like with people you like, and do more and more of it".
