The Content Strategy Podcast
Episode 10: Abby Covert, Etsy - Information Architecture and Content Strategy
Oct 2, 2018
Abby Covert, a renowned information architect and author at Etsy, shares her journey from a Caribbean island to the world of digital design. She discusses the importance of community and mentorship in shaping a career in information architecture. The overlap between content strategy and IA is highlighted, showcasing its relevance in large organizations. Abby also reflects on her transition to Etsy, balancing work with personal life, and the challenges of managing career and family, all while hinting at future topics inspired by her book.
39:59
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Quick takeaways
- Abby Covert emphasizes the critical interplay between information architecture and content strategy, particularly in large organizations like Etsy.
- The podcast discusses the challenges aspiring information architects face, highlighting the demand for specialists amidst a market favoring generalized skill sets.
Deep dives
Abby's Unique Background
Abby Covert's journey to becoming an information architect is shaped by her upbringing on a small Caribbean island and her homeschooling background. This atypical education fostered her artistic talents and a deep interest in design. After moving to the mainland for college at Northeastern University, she discovered the world of digital design and information architecture, significantly expanding her horizons. Her volunteer experiences in print design set the stage for a career that eventually led her to the tech field, illustrating the unexpected paths that can define one’s career trajectory.
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