One of my great marketing heroes is Tom Fishburne. Not only is he a brilliant innovator and marketer, he is THE WORLD-FAMOUS MARKETOONIST: On the new episode of The Marketing Companion, Tom Webster and I had the great fun and pleasure of interviewing Tom about humor in marketing including ...
- The "slow revelation" that made him realize humor could be a key part of his marketing future
- The connection between "story" and humor in corporate communications
- The process companies go through to add humor to their marketing communications
- Why the best humor starts with pain points
- What happens when you get it wrong
- How you consider humor, cultural references, and the international audience
- Tom discusses his new book Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings
And Webster and I challenge each other to a joke-off. I won. You won't want to miss this interesting (and funny!) episode about humor in marketing ...
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