The Graham Cochrane Show You Have 12 Months to Build a Brand (Before This Happens)
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Nov 18, 2025 The rise of AI influencers could revolutionize online content, blurring the line between reality and artificiality. With a flood of perfect but inauthentic content, building trust is becoming crucial. Real personal brands will serve as verification badges in a world of skepticism. Long-form videos can enhance credibility, while a commitment to consistency in content creation is essential. The window for establishing a trusted brand is closing fast—now is the time to take action and differentiate yourself in the crowded digital landscape.
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AI Video Crosses The Realism Line
- AI video can now create realistic scenes and voices that are indistinguishable from real footage.
- That capability will flood short-form reels and make verification difficult.
AI Avatars Remove Human Limits
- Photorealistic AI influencers let anyone create persistent, speaking avatars that pump out unlimited content.
- This removes time and production limits from content creation and scales output exponentially.
Infinite Content Makes Trust Scarce
- As AI makes content infinite, audience trust will become scarce because people will default to skepticism.
- Scarce trust will change how viewers evaluate content and creators.