Understanding B2B Marketing

B2B marketing, or business-to-business marketing, involves strategies and tactics focused on selling products or services to other businesses rather than individual consumers. A key component of this marketing strategy is the generation of Marketing Qualified Leads (MQLs), which refer to potential customers who have shown interest in a company's products or services through specific interactions. For instance, LinkedIn provides a platform where businesses can effectively target audiences based on factors like job title and industry, driving the conversion of leads into actual customers. This targeted approach helps businesses reach decision-makers and significantly enhance their lead generation efforts.