Entrepreneurs on Fire How Entrepreneurs Can Build Their Own App without Knowing How to Write a Single Line of Code with Emil Egeland: An EOFire Classic from 2022
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Jul 18, 2025 
Emil Egeland, founder of Yellow Jersey, is a seasoned entrepreneur who scaled multiple businesses from scratch to over $1M in just a year. He shares invaluable insights on how anyone can build an app without coding, emphasizing the importance of leveraging existing source code and quick execution. Emil discusses the emotional highs and lows of entrepreneurship, the necessity of partnering with reliable developers, and offers practical advice for assessing developer skills. He highlights the power of collaboration in overcoming challenges in the tech space.
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Software Creation Dimensions
- Most entrepreneurs lack coding skills so they struggle with one-dimensional line-by-line software coding.
- Building apps faster and more efficiently requires upgrading to multidimensional approaches.
Emil's First App Experience
- Emil built his first software, a proposal generator for his bathroom renovation business, to save time and increase sales.
- Despite no coding skills, he hired developers via Upwork and managed to create a working proposal tool.
Entrepreneurial Risk and Bankruptcy
- Emil's bathroom renovation business grew fast but faced bankruptcy due to hidden inefficiencies and slow hour tracking.
- He personally guaranteed payments, incurring major costs, illustrating entrepreneurial risks and mistakes.