In a collision of fans, athletes, celebrities, and collectors, Fanatics Fest NYC is set to become annually, the ultimate sports celebration. Creating this first-of-its-kind, three-day event, is Fanatics Events CEO Lance Fensterman. Lance goes Inside the ICE House to discuss the influence and innovation of Fanatics CEO Michael Rubin, his own history in event creation, how Fanatics Fest is revolutionizing the role of the athlete, and the legends, including Tom Brady, Derek Jeter, Peyton Manning, and more, that’ll be in attendance. 

https://www.ice.com/insights/conversations/inside-the-ice-house