two & a half gamers Knit Out’s Turkish Blueprint: Rollic Games scaling puzzle games Like a PRO
We unpack KnitOut by Rollic, a surprising hit blending simple, relaxing puzzle mechanics with clever monetization and UA execution. Underneath the soothing yarn is a sophisticated, scalable system that echoes the Turkish studio’s proven blueprint.
KnitOut is already generating $ 60,000 daily revenue and 20,000 downloads a day, with the US accounting for sixty percent of revenue and CPIs exceeding $10.
What’s inside:
Core Gameplay: Addictive bench mechanic, yarn “block jam” puzzle core, and highly satisfying ASMR touches.
Monetization: Interstitials start after level sixteen or eighteen. First rewarded ad comes with an upsell to “remove ads” IAP. No banners.
Creative Strategy
Blueprint for Hits: Rollic’s process is all about finding a sticky core, tuning every curve, scaling hard, and only adding events or meta once retention and monetization benchmarks are proven. Hundreds of prototypes feed the pipeline, but only a handful get to scale.
Key Takeaway:
KnitOut looks simple, but it is a masterclass in “build core first, polish to perfection, then scale with data.” The Turkish blueprint continues to win, even as clones flood the market.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/o22Ky7sGWqs
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction and Game Overview
04:27 Gameplay Mechanics and Strategy
07:25 Game Difficulty and Progression
10:27 Monetization Strategies and User Engagement
13:23 Comparative Analysis with Other Games
16:33 Development Insights and Future Prospects
21:45 Understanding Game Monetization Strategies
25:30 Analyzing Game Performance Metrics
29:25 The Shift in Ad Revenue Dynamics
33:46 Creative Strategies in Game Marketing
38:06 The Importance of Creative Length in Ads
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me