214: How to Build An Audience to Better Market Your Law Practice

A lawyer recently asked what places are best to get the attention of prospective clients. But the question is not where to get attention.   Rather it's how to get attention most effectively —i.e., in a way that makes people respect you and then trust you enough to engage you and appreciate your hard work.   Show Notes

• How to Build Trust with Complete Strangers (my recent blog post)

General Resources

• The 80/20 Principle (my email newsletter)
• The 5 Pillars of a Tech-Powered Law Practice
• The Inner Circle (an online community for law firm owners)

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