Financial Advisor Success Ep 138: Leveraging A Media PR Strategy To Attract Ultra-High-Income (Millennial) Clients with Douglas Boneparth
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Aug 20, 2019 Douglas Boneparth, founder of Bone Fide Wealth, focuses on ultra-high-income millennials and shares his journey transitioning from a traditional model to a media-driven strategy. He discusses the importance of relatability in financial planning, addressing unique challenges like student debt. Douglas highlights innovative insurance solutions, the advantages of the RIA model, and the delicate balance between professional growth and personal life. His insights are invaluable for young advisors looking to connect with a younger demographic in today's financial landscape.
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Relatability Drives Millennial Service
- Relatability is crucial to connecting with millennial clients and understanding their unique challenges.
- Traditional financial advising often misses these authentic connections important to millennials.
Wife's Law School Debt Struggle
- Douglas shared his wife's experience of law school debt compounded by a recession job market.
- This personal story highlights millennials' emotional and financial struggles with education and career starts.
Invest in Clients First
- Invest in clients first by providing free foundational content to build trust and readiness for financial planning.
- This long game approach fosters future client relationships and organic growth.