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Ep 138: Leveraging A Media PR Strategy To Attract Ultra-High-Income (Millennial) Clients with Douglas Boneparth

Financial Advisor Success

CHAPTER

Navigating Niche Focus in Financial Advisory

This chapter explores the balance between maintaining a niche focus in the financial advisory business and managing client relationships, particularly with high-income millennials. It discusses the challenges of transitioning branding strategies while navigating client retention amid economic uncertainty, emphasizing the importance of establishing credibility through media exposure. The narrative reflects on the pressures of effective marketing and content creation, advocating for authenticity and a willingness to learn from failure.

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