Real Estate Team OS

Jeremy Larson with Two Paths for a Top Agent [FUBCON Session]

Dec 21, 2023

Jeremy Larson, CEO of the Larson Real Estate Team, shares insights on re-training and re-recruiting agents, finding your best path as a solo agent or team leader, and a unique tactic to hire the right agents for your team. He also discusses the importance of resources, training, and opportunities for team success, the journey from producing agent to team leader, and the difference between being on a team and operating solo.

22:34

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Episode guests

Jeremy Larson

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Episode notes

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Quick takeaways

For a high-performing real estate team, it is essential to have access to resources, support, and training.

Transitioning from being a solo agent to a team leader can be achieved either by hiring support staff or building a team, but careful planning and consideration are necessary in both approaches.

Deep dives

Must-Have Characteristics of a High-Performing Team

For a high-performing team, three key characteristics are essential: resources, support, and training. Resources encompass access to leads, online opportunities, and databases. The support system comprises staff such as marketing managers, transaction coordinators, and operational managers. The team relies on dynamic technology and a robust tech stack. Training is crucial for connecting with today's educated and tech-savvy consumers, requiring deeper dialogue and understanding. Leads must be of high intent, taking advantage of referral platforms like Zillow and open houses.

Introduction

3min

Training and Commitment to the Team

4min

Transitioning from Top Agent to Building a Team

3min

Evaluating Potential Team Members and Assessing Fit

2min

From Solo to Team: Structuring and Managing Growth

10min

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This FUBCON Session of Real Estate Team OS features Jeremy Larson, CEO of the Larson Real Estate Team in Santa Cruz and Monterey, California.

He’s a three-time Inc 500 Entrepreneur, a three-time eXp Realty ICON Agent Award winner, and member of the Zillow agent advisory board whose real estate team doubled revenue for three years straight.

Jeremy shares here the process for re-training and re-recruiting agents, how to know whether solo agent or team leader is your best path, how to know whether solo agent or team member is your best path, and a unique tactic to hire the right avatar for your team.

Watch or listen to this Session of Team OS with Jeremy for:
- The balance of resources, training, and opportunities required for team success
- His process for engaging, re-training, and re-recruiting agents, including the role of top producers
- Tips from his journey through the “messy middle” between producing agent and team leader
- The “instant clarity” and “something magical” that happens when you commit to leaving sales production
- A unique tactic he and his operations manager use to make sure they’re bringing on their ideal agent avatar
- Why to take the risk of hiring staff for where you’re going, not where you are (spoiler: it’s in part about agent experience)
- Two team paths for a top performing agent
- The big difference between being on a team and operating solo that every agent should consider

At the end, he shares appreciation for Bay Area teams.

Connect with Jeremy Larson:
- https://www.instagram.com/realjeremylarson/

Learn about the Larson Real Estate Team:
- https://www.larsonrealestate.com/

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/
- https://www.tiktok.com/@realestateteamos

Get instant access to 8 subscriber-only episodes: https://realestateteamos.com/subscribe