Omni Talk Retail Shipt's AI Shopping Assistant | Fast Five Shorts
Oct 11, 2025
Shipt's new chat-to-cart feature is generating buzz, thanks to its partnership with Perplexity. However, hosts are skeptical, noting the need for users to download a separate browser may create too much friction. They ponder whether the feature is a clever PR move rather than a viable shopping tool. The discussion raises questions about timing and execution—should Shipt have waited for a more seamless experience? Ultimately, the hosts believe the concept is promising, but the rollout may have been premature.
AI Snips
Chapters
Transcript
Episode notes
Shipt Partners With Perplexity Comet
- Shipt partnered with Perplexity Comet to power AI-driven product discovery and cart curation for same-day grocery delivery.
- The move aims to speed cart building and surface trending products via an AI browser integration.
Don’t Force Users To Install A New Browser
- Avoid adding friction like requiring a separate browser download if you want mainstream consumer adoption.
- Integrate features into the core app to preserve convenience for Shipt's existing users.
Shipt Users Value Simplicity
- Anne notes Shipt customers choose the service for simplicity and reliable shoppers rather than experimental installs.
- She expects most Shipt users won't adopt an external-browser AI flow anytime soon.