EP 401: Weaving creative innovation into agency best practices with Carla Johnson

Part of being an agency means that you solve problems for a living. Clients come to you with a problem, and it’s up to you and your team to figure out the solution and present it to them in a neat package. Simply put, creative innovation is woven into the DNA of an agency.

Under pressure and deadlines, creative innovation can quickly be squashed, rushed, or underprioritized. But Carla Johnson, an ideation and innovation expert, has studied and produced an effective formula for how agencies can reinvigorate their creative strategies.

Her methodology can be incorporated with client projects and daily agency strategy to improve systems and processes. Innovation doesn’t always have to be creative, but getting creative about innovation can change how your team solves problems and could even save you time and money when putting it to the test.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• What our clients are really hiring us to do
• Figuring out how to connect the dots more efficiently
• Innovative ways to approach creative ideation on your team
• Bringing clients into the creative innovation process
• Getting creative about systems and processes during growth moments in the agency
• The 5-step Wheel of Innovation
• Weaving creative thinking into everyday life
• The intersection of business strategy and creative innovation