The Prof G Pod with Scott Galloway First Time Founders with Ed Elson – ft. Tyler Denk of Beehiiv
11 snips
Jan 7, 2024 
Tyler Denk, Founder and CEO of Beehiiv, shares his insights from his journey in the newsletter realm, previously leading growth at Morning Brew. He discusses the rise of Beehiiv and effective strategies for audience engagement and scaling. The conversation dives into the emotional challenges of entrepreneurship, particularly dealing with personal loss while fostering a strong company culture. Tyler also touches on navigating financial decisions, emphasizing transparency in building revenue and the balance between ambition and user responsibility.
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Morning Brew Journey
- Tyler Denk joined Morning Brew in 2017 as the second employee, wearing many hats from growth to engineering.
- His first project, a referral program, fueled Morning Brew's growth from 50,000 to 3.5 million subscribers.
Internal Platform to Startup
- Tyler Denk's experience building Morning Brew's internal platform gave him a unique advantage.
- He realized the broader market need for such software after receiving numerous inquiries from readers.
Beehiiv's Differentiation
- Tyler saw Substack's focus on paid subscriptions as a limiting factor in the competitive media landscape.
- Beehiiv differentiates itself by focusing on ad-based monetization, removing the burden from creators.