The Rise of Beehiiv: From Newsletter to Platform

This chapter outlines the journey of Beehiiv, starting from the initial success of Morning Brew, a newsletter aimed at young audiences. The speaker shares strategic insights into audience engagement and subscription growth, including the development of a referral program and the evolution of their platform. Key lessons on scaling, monetization, and navigating competition in the newsletter industry are explored, alongside reflections on their entrepreneurial experience.