STOP Selling, START Listening: How Great Salespeople Build Real Relationships | Sales [UN]Training

Most salespeople think they're great listeners—but Kelly Riggs says they're wrong. In this episode of Sales [UN]Training, Kelly explores the critical difference between "hearing" and "listening to learn." Using lessons from psychology and real-world sales experience, he reveals why too many reps focus so hard on pitching that they miss what's actually being said.

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Kelly draws from "The Invisible Gorilla" experiment to illustrate how attention blindness ruins sales calls, then shares the concept of "staying in the moment"—a key sales competency proven to predict success. You'll learn why amateur salespeople ask fact-based questions, how pros create dialogue instead of interrogation, and why curiosity and empathy are the true foundations of effective selling.

From sidewalk coaching to trade show mistakes, Kelly breaks down the traps every salesperson falls into—and exactly how to avoid them. If you've ever wondered why your prospects go silent or why your "great product pitch" fell flat, this episode is a masterclass in what to actually listen for. Tune in, take notes, and start rewiring your sales brain today.

Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don't and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales.

Get more Kelly: www.BizLockerRoom.com.

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes' Coaches Council since 2019.

Music and Editing by Pod About It Productions @dougbranson